BALLS OF STEEL
For its 10th anniversary, True Fruits, germany’s leading
smoothie brand, wanted to create a PR worthy piece
of communication that is deeply rooted in the company's
start-up history that honors entrepreneurial bravery.
If you are brave enough, enjoy what happend.
︎︎︎ Social Campaign/PR (teaser, film, website, packaging, product design)
︎︎︎ Client: True Fruits
︎︎︎ Agency: BBDO proximity/Düsseldorf 2017
︎︎︎ Concept/Art Direction
smoothie brand, wanted to create a PR worthy piece
of communication that is deeply rooted in the company's
start-up history that honors entrepreneurial bravery.
If you are brave enough, enjoy what happend.
︎︎︎ Social Campaign/PR (teaser, film, website, packaging, product design)
︎︎︎ Client: True Fruits
︎︎︎ Agency: BBDO proximity/Düsseldorf 2017
︎︎︎ Concept/Art Direction
↳Teasing phase: we released on True Fruits FB page three countdown videos to generate buzz and cath audience attention.
Marco Knauff’s balls, CEO - true fruits
↳The whole process started with his intimate photo.
↳We wrapped the campaign with a reward ceremony.
True Fruits honored
the best entrepreneur, company with a controversial award.
↳Cannes PR casefilm
