LULLABY DRIVE
LULLABY DRIVE
To demonstrate the superior comfort of the new Audi Q7 under the most arduous conditions, we tested it with the ultimate passenger: a sleeping baby.
We designed a test drive featuring three common challenges on Vietnamese streets: rough roads, heavy traffic, and extreme weather. Can the Q7 navigate these obstacles without waking the baby?
︎︎︎ Product Activation/PR/Film
︎︎︎ Client: Audi
︎︎︎ Agency: Happiness/Saigon 2024
︎︎︎ Concept/freelance
We designed a test drive featuring three common challenges on Vietnamese streets: rough roads, heavy traffic, and extreme weather. Can the Q7 navigate these obstacles without waking the baby?
︎︎︎ Product Activation/PR/Film
︎︎︎ Client: Audi
︎︎︎ Agency: Happiness/Saigon 2024
︎︎︎ Concept/freelance


