Did you know that in 62 countries, being gay is still a crime? Yikes! And in 12 of those, the death penalty is a real threat. But fear not—Rainbow Wool is here to help! They fund projects that raise awareness and fight for equality.

Now, let’s talk about the fabulous wool. It comes from shepherd Michael Stücke’s farm in Germany, where over 20 gay sheep happily graze. These guys, often overlooked in the farming world, are living their best lives, producing top-notch yarn for all kinds of creative fashion. Rainbow Wool is turning those fluffy friends into statement pieces while making the world a more colorful place!

Found out more on our channel
https://www.youtube.com/@RainbowWool-Official
https://www.instagram.com/rainbowwoolofficial/
https://rainbow-wool.de/

︎︎︎ Product PR/Product Design
︎︎︎ Client: LSVD+
︎︎︎ Agency: Serviceplan 2024  
︎︎︎ Initial Concept











Friday Dec 30 2022