TRULY AUDI
To Own the Limited Q8, Audi Vietnam Demands You Show You're Truly Audi
For the first time in Vietnam, Audi is integrating EEG (electroencephalogram) technology into its marketing efforts. This innovative tool allows potential Audi Q8 owners to explore their emotional responses in real-time while interacting with the vehicle.
︎︎︎ Product Activation/PR/Film
︎︎︎ Client: Audi
︎︎︎ Agency: Happiness/Saigon 2024
︎︎︎ Concept/freelance
For the first time in Vietnam, Audi is integrating EEG (electroencephalogram) technology into its marketing efforts. This innovative tool allows potential Audi Q8 owners to explore their emotional responses in real-time while interacting with the vehicle.
︎︎︎ Product Activation/PR/Film
︎︎︎ Client: Audi
︎︎︎ Agency: Happiness/Saigon 2024
︎︎︎ Concept/freelance
